Marlene has been interested in visual creativity and cutting-edge technology since the inaugural Macintosh 128k in 1984. Exposure to the earliest releases of Photoshop and Illustrator coincided with the earning of her Bachelor’s degree in Art, and she got into the freelance world of graphic design, eventually running the range from marketing materials to trade show booth design, product and packaging design and illustration.
In 1995 Marlene branched out into web design, development and management, first working for a NASA spin-off company, then revamping and managing an extensive three-pronged web site (academics, research and extension outreach) for the College of Agriculture and Natural Resources at the University of Maryland. She also consulted with and developed print materials and web sites for numerous companies during the Internet boom. Influenced by Edward Tufte’s teachings on clean, easily graspable information design, Marlene’s experience with usability and accessibility helped land her at the respected Washington DC firm CDG Interactive, designing and streamlining web sites for various clients. Marlene also co-founded evolt.org, a worldwide community for web developers, serving as Executive Director in its heyday. Evolt.org was featured as a case-study chapter in the second edition of Peter Morville and Louis Rosenfeld’s book, Information Architecture for the World Wide Web (O’Reilly).
Over the years Marlene’s roles have included site conceptualization, information architecture, user interface design, template engineering, coding, usability testing, e-commerce and CMS setup, content creation, search engine optimization, web site management and more.